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Selling on Amazon: A step-by-step guide for beginners

Dreaming of starting your own online empire or expanding your retail horizons? You’re not alone. The world is shopping like never before, and there’s no platform bigger than Amazon for getting your goods out there.

But with such a crowded marketplace, diving in can feel daunting – where do you even begin?.

Here’s good news: Amazon has crafted a beginner-friendly path to help you plant your flag in the digital landscape. Whether it’s about setting up shop or making that first sale, they’ve got you covered with tools tailored for novices.

Our guide takes this roadmap and breaks it down further into digestible steps that’ll have you selling in no time. Need to crack the code on FBA or find that winning product? We’re here to light the way.

Get ready – by the end of this article, ‘sold’ will be your new favourite word!

Key Takeaways

  • You can choose between an Individual or Professional selling plan on Amazon. The Individual plan costs per item sold, while the Professional has a monthly fee.
  • Make your product detail pages great with good titles, images, and info to attract buyers.
  • Use Amazon tools like Sponsored Products and Fulfillment by Amazon (FBA) to help sell your stuff and take care of shipping.
  • Set competitive prices for your items by looking at what others charge and using Amazon’s price tracking.
  • Get product reviews from customers to build trust and encourage more sales.

The Benefits of Selling on Amazon

Selling on Amazon offers a wide range of benefits, including customer obsession, high sales potential for independent sellers, and global reach. These advantages make it an attractive platform for those looking to start or expand their online retail business.

Customer obsession

Amazon loves its customers and wants you to love them too. This means always thinking about what the buyer needs and wants. When you sell on Amazon, it’s key to put the customer first by offering top products and great service.

This helps your business grow because happy customers come back for more and tell their friends.

Keep an eye on feedback and reviews from people who buy your things. Use this information to make your products better. Always aim to solve any problems fast and with a smile. Next up is how selling on Amazon can bring more sales your way!

High sales potential for independent sellers

Selling on Amazon offers high sales potential for independent sellers. By tapping into Amazon’s global reach and customer obsession, you can showcase your products to a wide audience, increasing your chances of making sales.

Through effective digital marketing and utilising tools like Fulfilment by Amazon (FBA), you can efficiently manage inventory and shipping logistics while focusing on growing your online business.

With the right strategies in place, including niche selection and market research, new sellers can take advantage of the profitable opportunities available on the Amazon marketplace, setting a solid foundation for success in online retail.

Global reach

With Amazon, you can sell your products to customers worldwide. You have access to millions of potential customers in different countries. Using Amazon’s global reach, you can expand your business beyond local markets and tap into international sales opportunities.

This allows you to grow your customer base and increase your revenue by reaching buyers from around the world. With Fulfilment by Amazon (FBA), you can also benefit from their global logistics network for shipping and delivering your products to customers worldwide efficiently.

Setting Up Your Amazon Seller Account

Choose the best selling plan for your business and create a Seller Central account. Configure your account settings to ensure a smooth start to your Amazon selling journey.

Choosing a selling plan

To begin selling on Amazon, the first step is choosing a selling plan. As a new seller, you have two options: Individual or Professional. The Individual plan requires no monthly subscription fee but includes a per-item fee for each sale made.

On the other hand, the Professional plan demands a monthly subscription but eliminates the per-item fee and provides access to additional tools and features such as bulk listing and reporting tools which can help in managing your business more efficiently.

By selecting the appropriate selling plan based on your inventory size and sales volume, you’ll pave the way for a smooth start to your Amazon selling journey. Understanding these plans will help you make an informed decision that aligns with your business goals and budget.

Creating a Seller Central account

To start selling on Amazon, you first need to create a Seller Central account. You can choose between an Individual or Professional selling plan based on your needs and business goals.

With the Individual plan, you pay per item sold while the Professional plan involves a monthly subscription fee. Once you’ve selected your preferred plan, you’ll be guided through the process of setting up your account by providing basic information about your business and verifying your identity.

After completing these steps, you’ll have access to a range of tools and features that will allow you to list and sell products on Amazon.

When creating a Seller Central account, it’s important to consider factors such as pricing strategies and customer service options as they will play a crucial role in establishing your presence on the platform.

Additionally, understanding Fulfilment by Amazon (FBA) can be advantageous for beginners as it enables seamless order fulfilment, leaving inventory management and shipping logistics in capable hands.

Configuring your account

To set up your Amazon Seller account, first, choose the selling plan that suits your business needs. Then, create a Seller Central account with accurate business information. Once your account is created, configure it by providing payment and bank account details for smooth transactions. Additionally, set up shipping methods and policies to offer various options to customers. Next, verify your identity and complete tax information to comply with Amazon’s requirements. Finally, customise your account settings to align with your business goals and preferences.

Listing and Selling Your Products

Understand how to create product listings, ensure compliance with safety regulations, and obtain the necessary product IDs for selling on Amazon. Keep reading to learn more about effectively marketing and growing your business!

Understanding product detail pages

To sell products on Amazon, understanding product detail pages is crucial. A product detail page contains all the information about a specific product, including its title, images, description, price, and customer reviews.

It’s important to create accurate and detailed product listings to attract potential customers and improve your sales performance. Optimising your product detail pages with relevant keywords can help increase visibility and reach more customers on the platform.

Additionally, ensuring that your product details are clear, informative, and appealing can lead to higher conversion rates and customer satisfaction when selling on Amazon.

Furthermore, having high-quality images and compelling descriptions on your product detail pages is essential for making a good impression on potential buyers. Utilising Amazon’s tools like A+ Content can enhance your product detail pages with rich media content such as videos and enhanced images to provide an immersive shopping experience for customers.

Ensuring product safety and compliance

When selling on Amazon, product safety and compliance are crucial. Ensure that your products meet the necessary safety standards and regulations. Providing accurate product information is essential for compliance with Amazon’s policies.

Make sure to obtain any required product IDs and create detailed listings for each item you sell, adhering to all of Amazon’s guidelines. By doing so, you can ensure that your products are safe for customers and compliant with Amazon’s regulations.

Moving forward, let’s delve into marketing strategies for growing your business on Amazon.

Obtaining product IDs and creating listings

To list your products on Amazon, you need to obtain unique product identifiers known as GTINs or UPCs. These codes help Amazon identify and categorise your products correctly. Once you have the product IDs, you can create listings for your products using Seller Central. Here’s how to proceed step by step:

  1. Obtain Global Trade Item Numbers (GTINs) or Universal Product Codes (UPCs) for each of your products from a certified source such as GS1 or purchase them from a reputable third-party provider.
  2. Use these product IDs to create new product listings in your Seller Central account, providing accurate and detailed information about each item.
  3. Ensure that your product listings comply with Amazon’s guidelines and policies regarding product descriptions, images, and categorisation.
  4. Update your inventory regularly on Seller Central to reflect stock levels and avoid overselling.
  5. Optimise your product titles, descriptions, and keywords within the listings to improve visibility and search rankings on Amazon.
  6. Utilise Amazon’s tools such as Sponsored Products to promote your listings and drive more traffic to your products.

Marketing and Growing Your Business

Dive into pricing strategies and explore the various tools and programmes Amazon offers to help you market and grow your online retail business. Learn how to obtain product reviews to boost your credibility and sales.

Pricing strategies

When setting prices on Amazon, consider your costs and desired profit margin. Analyse competitor pricing and market demand to set a competitive yet profitable price. Use Amazon’s tools to track pricing trends and adjust your prices accordingly.

Offer discounts, promotions, or bundled deals to attract more customers. Utilise dynamic pricing strategies to optimise your sales based on market fluctuations. Regularly review and adjust your pricing strategies to stay competitive in the marketplace.

By analysing competitors’ prices and using Amazon’s tools for price tracking, you can set competitive yet profitable prices that attract customers while maximising profits.

Using Amazon’s tools and programmes

Selling on Amazon requires using various tools and programmes to enhance your business. Here are some essential tools and programmes to aid your success:

  1. Amazon Seller Central: This is the main hub for managing your selling account, where you can track sales, manage inventory, and handle customer enquiries.
  2. Sponsored Products: These are pay-per-click ads that promote individual product listings, increasing visibility and potentially driving more sales.
  3. Amazon Brand Registry: For sellers with their own brand, this programme offers added control over product detail pages and protects intellectual property.
  4. Amazon FBA (Fulfilment by Amazon): This service handles storage, packing, and shipping of products to customers, taking the burden off you and providing access to Prime members.
  5. Advertising Console: This tool allows you to create campaigns that appear in search results and on product pages, promoting your products across Amazon.
  6. Enhanced Brand Content (EBC): Available for brand-registered sellers, EBC lets you create visually rich product detail pages with enhanced images and text placements.

Obtaining product reviews

To get product reviews, encourage customers to leave feedback by providing excellent customer service and high-quality products. Utilise Amazon’s automated follow-up emails to request reviews, ensuring compliance with Amazon’s guidelines.

You can also join the Amazon Early Reviewer Programme and offer incentives for honest reviews to help kick-start your product review process.

By actively engaging with customers and addressing any issues promptly, you can build a positive reputation that encourages more customers to leave reviews. Remember that maintaining a high level of customer satisfaction is crucial for generating organic, genuine product reviews on your Amazon listings.

Advanced Strategies for Growing Your Amazon Business

Finding a profitable product and sourcing from suppliers are essential for growth. Optimising your product listings, driving sales through advertising, and using Fulfilment by Amazon (FBA) can also help take your business to the next level.

Finding a profitable product

To find a profitable product to sell on Amazon, conduct thorough market research using tools like Jungle Scout and Helium 10. Analyse sales trends, competition, and customer demand within various product categories.

Look for products with low competition but high demand to increase the likelihood of success. Once you’ve identified potential products, assess profit margins by considering sourcing costs and potential selling prices.

Furthermore, leverage Amazon’s Best Sellers list and explore trending niches to discover lucrative product opportunities that align with your business goals.

Sourcing from suppliers

After finding a profitable product, the next step in growing your Amazon business is sourcing from suppliers. Conduct thorough research to identify reliable and cost-effective suppliers for your products.

Utilise online supplier directories, trade shows, and industry contacts to find potential partners who can provide high-quality products at competitive prices. Negotiate favourable terms and build strong relationships with suppliers to ensure consistent inventory supply for your Amazon business.

By carefully selecting reputable suppliers, you can maintain product quality and availability while maximising profit margins.

Once you’ve identified potential suppliers, conduct due diligence by requesting samples, checking references, and verifying their production capabilities. Communicate clearly about your requirements and establish transparent pricing and delivery terms to avoid misunderstandings down the line.

Optimising product listings

To optimise your product listings on Amazon, you need to focus on creating compelling titles and detailed descriptions. Use relevant keywords from your market research to improve visibility and attract potential buyers.

Leverage high-quality images to showcase your products effectively, enhancing the overall shopping experience for customers while maintaining compliance with Amazon’s image requirements.

Additionally, utilise bullet points to highlight key features and benefits, making it easier for shoppers to understand the value of your products at a glance.

Driving sales through advertising

To boost sales on Amazon, use advertising to reach more customers. Start by understanding your target audience and their buying habits. Choose relevant keywords for your ads based on customer searches.

Utilise sponsored product ads and display ads to increase visibility. Keep track of ad performance using Amazon’s tools to make data-driven decisions for better results.

As you drive sales through advertising, focus on optimising your product listings with high-quality images and compelling descriptions. Leverage customer reviews and ratings to build trust among potential buyers.

Using Fulfilment by Amazon (FBA)

To use Fulfilment by Amazon (FBA), you send your products to an Amazon fulfilment centre, and they take care of the storage, packing, and shipping when a customer places an order. This can save you time and effort as Amazon handles the logistics for you.

With FBA, your products are eligible for Amazon Prime’s fast shipping, making them more attractive to potential customers. Additionally, FBA provides customer service for orders fulfilled through their system.

Using FBA also gives your products greater visibility as they become eligible for free shipping offers and other promotions on the platform. You have access to Amazon’s trusted customer service team who handle any issues related to delivery or returns.


In conclusion, you’ve learned essential steps for selling on Amazon as a beginner. The strategies provided are practical and easy to implement, ensuring efficiency in your online business venture.

How will you apply these proven tips to kickstart your success on Amazon? Emphasise the impact of these approaches in boosting sales and growing your business effectively. Explore additional resources for further guidance and stay motivated to take action towards your Amazon selling journey.


1. How do I start selling on Amazon?

To start selling on Amazon, create a seller account, find profitable products in a niche market, and list your items for sale.

2. What is Fulfilment by Amazon (FBA)?

Fulfilment by Amazon (FBA) means that you send your goods to an Amazon warehouse and they handle the storage, packing, and shipping when customers order your products.

3. Where can I find product suppliers?

You can identify product suppliers online or through industry contacts; market research will help you find good ones for starting an online retail business.

4. Why should I write a business plan before selling on Amazon?

Writing a business plan helps you outline how to manage inventory, fulfil customer orders, and use strategic selling methods for your ecommerce venture.

5. Can anyone sell things on Amazon or is it just for big companies?

Beginners can sell on Amazon too; it’s not just for large companies! Anyone with the right strategies can develop their own online business management skills.


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